LVR Studios • LA-based interior design firm digital marketing revamp
Campaign Overview
LVR Studios is a budding interior design firm quickly gaining traction in Los Angeles. With the intention of scaling the business, LVR Studios brought us on to completely revamp the brand on social media. The social media strategy included their first paid Instagram campaign in Q1 2020.
The Challenge
At the time — owner & principal designer of LVR Studios, Lauren V. Reyes, had recently branched out of a salaried designer life and into launching her own interior design firm. With an impressive portfolio in her arsenal and experience working with renown designers such as Kelly Wearstler, she needed a marketing partner to push her business to the next level.
The Solution
The first order of business was building LVR Studio’s organic online & social media presence before tapping into paid channels. While LVR had all the talent you’d want in an interior designer, it needed to be visually communicated in her digital touch-points.
This led us to produce a robust photoshoot of her latest and greatest work, and leverage this as turnkey content. The images you see on this page are actually from that very photoshoot.
Once the organic media groundwork was laid out, we were ready for paid advertising. Understanding that marketing budgets were tight as a first-time solopreneur, we endeavored to create a paid media campaign that was: 1) cost-effective, 2) efficient, and 3) drove traffic and potential client leads to her digital channels.
All in all, the scope of the marketing campaign spanned across both organic and paid, including but not limited to: Brand Strategy, Content Creation, Paid Advertising, Copywriting, Organic Growth, and Social Media Management
The Results
Grew LVR Studios' Instagram following by +1,400 users (from 179 to 1,539 followers)
Successful & efficient Facebook/Instagram campaign with a low Cost Per Landing Page View (CPLPV) of $1.04 -- below Real Estate/Interior Design Industry Benchmarks ($2.00 CPLPV)
Garnered 1,831 total page views to LVR-Studios.com with a very cost effective $0.17 per page view
Landed 2-4 new clients from the 6-8 month work engagement
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